MAS Home Care provides dependable home care services to the elderly, chronically ill, and physically disabled throughout New England. Our work encompassed brand strategy and brand identity, including a WordPress home care website design solution offering job search and request for a free assessment from all devices. The goal was to tell a compelling story that elicits action from two personas: the caregiver and the client.
We are impressed by the work on a number of levels. Communication, strategy, and creativity are just a few. The reviews we get from our candidates and clients are outstanding.
MAS Home Care needed a way to display their available home care job openings. We built a custom jobs administration tool, allowing recruiters to manage jobs and post them to the home care website. The overall content management for the site is powered by WordPress. It includes a Home Care blog, newsletter sign up, and a form families can fill out to request professional caregivers.
Every effective home care website design should provide an area that fosters interaction and engagement; you want to keep visitors coming back. A unique feature of this WordPress site is a Case Capacity Database for the State of Maine. The target users are Case Managers in Maine, looking to fill their immediate needs for care specialists. Case Managers can visit the website to view the availability status of MAS Home Care professionals.
Users are able to sign up for alerts that notify them of up-to-date status, or can request caregivers upon need. MAS Home Care recruiters are able to easily update the availability status through a custom-built administration panel.