A recognizable and loved brand is one of the most valuable assets your business will ever own.
Studies show that 59% of consumers prefer to buy products or services from brands they already know, or feel familiar to them.
People are now also making purchasing decisions based on what a brand says, does, and stands for – not just price or quality anymore!
How do you become a sought-after brand with endless sales and raving fans?
By identifying your purpose, promises, and the problems you solve in a way that stands out.
The challenge is communicating this with a clear and cohesive message across all channels and touchpoints people have with your brand experience.
You have the what, how, and why inside you and your organization.
We just need to bring this incredible value to the surface and define your position in the market to grow your business long-term.
Let’s create the most awareness, trust, loyalty, and advocacy for your brand.
View our business branding services below.
DO IT YOURSELF
STRATEGY MASTERCLASS
Create a powerful blueprint that transforms your small business into an extraordinary brand.
In this online workshop, you’ll learn our 5-step process for creating a strong Brand Strategy that will position your business so that it stands out from all the rest.
Plus, get inspiration from lots of real-life examples of new and established brands!
After the Building Your Brand Strategy masterclass, you’ll have a clear plan for how your business or organization should stand out.
DONE WITH YOU
BRAND COACHING
Create a remarkable purpose-driven brand that easily attracts and converts the right audience — without worrying about the competition again.
We’ll clarify your purpose, define how you differentiate, communicate it with confidence, and convert the right people.
Stand Out Brand™ is a 9-month brand coaching program giving you the direction and framework you need to excel with strategic branding that makes an impact on your ideal audience, resulting in exponential business growth.
With this experience, you’ll gain the brand clarity, confidence, and consistency you’ve always wanted.
It’s the perfect mix of purpose meets profit for startup founders, ambitious solopreneurs, or visionary leaders of a team.
Here’s what you can expect with this program –
💥 Get clear and focused on who you serve, what you do for them, how you do it, and the WHY behind it all. Most importantly – you can communicate it effortlessly.
💥 Be inspired and motivated to keep moving forward effectively — feel like you’re making progress on the path for building a remarkable brand legacy (but with heart over hustle).
💥 Apply strategic direction directly to your business practices and marketing efforts to create a consistent brand experience that sets you apart.
💥 Watch your confidence soar more than ever before as a leader running a true business brand. No more feeling overwhelmed, stuck, or unfocused.
💥 See ideal customers attracted to your products or services like a magnet, with less convincing to make a sale and less effort on retention.
💥 Have your reputation precede you because you’ve built trust, loyalty, and advocacy by providing value and delivering what you clearly promise to solve the problem.
When you enroll in this program, you’ll receive everything you need to move your brand to the next level and beyond (because long-term vision matters!) with a high-impact curriculum including video trainings, resources, downloads, and templates.
PLUS — bi-weekly live coaching calls, personalized feedback on your work, milestone calls and progress check-ins, community support, and the mindset shifts needed to reach all your ambitious brand building goals.
FULL SERVICE
BRANDING AGENCY SERVICES
With Brilliant Brand™, you’ll collaborate 1:1 with the FreshSparks branding agency services team to define and develop your remarkable brand – led by strategy first, then design, user experience, and storytelling.
We work directly with you to help create the most impact on customers, employees, and the world so that your business grows exponentially and easily attracts the ideal audience for your product or service.
These small business branding services are for established organizations or startups.
Our signature Brilliant Brand™ experience is a plan of action to rebrand, strengthen, or build your brand from the ground up.
We strategize who your brand is, how it stands out from the competition, and why people should care about it enough to purchase.
Using the brand strategy as a compass, we create a meaningful brand identity that attracts the ideal customers, and keeps them coming back for more.
Then, we develop a brand marketing promotion plan to get your brand visible, earn trust, and convert sales.
It’s the perfect mix of building a business brand with purpose so that you can make a profit.
Brilliant Brand™ includes these 7 pillars:
❤️
PURPOSE
[ Brand Substance ]
Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being.
We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with your business goals, your internal culture, and the needs of your customer.
This step goes deep and delivers the long-term vision and core values behind your brand.
🎯
PEOPLE
[ Brand Audience ]
This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics.
Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates.
You’ll have a comprehensive picture of the buyer personas to target so that you can attract just the right consumers for your brand.
💪🏼
POSITION
[ Brand Positioning ]
In order to stand out from the noise in a distinct way, you have to know what you are up against on a direct and indirect level.
We conduct a top-level analysis of competitors in the market to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market.
Your one big idea will claim the ”go-to” space you want to own in the market and the minds of your customers.
😀
PERSONALITY
[ Brand Voice ]
People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way.
We help define a brand voice and personality – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.
🔑
POINT OF VIEW
[ Brand Messaging ]
Your business needs a clear and impactful brand message that captures the hearts and minds of your customers.
We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story.
These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
🖼️
PRESENTATION
[ Brand Identity ]
Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand.
From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Package Design (physical or digital)
• Business Collateral
• Social Media Graphic Templates
• Brand Style Guide
• Website Content Creation
• Website Design & Development
• Opt-in Forms & Landing Pages
📣
PROMOTION
[ Brand Visibility ]
It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying).
Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.
Strategic planning is the most effective way to maintain brand standards and execute brand marketing campaigns.
We will develop a 4-part brand promotion plan that positions your business to drive growth from the following channels*.
• SEO & Content Marketing
• Email Marketing
• Social Media Marketing
• Paid Advertising
(*This is the marketing strategy; execution of monthly brand marketing services can be added to your plan.)
If you’re looking for a done-for-you, full-service branding agency and are ready to invest in award-winning strategic and creative work – then Brilliant Brand™ is for you.