A recognizable and loved brand is one of the most valuable assets your business will ever own.
Studies show that 59% of consumers prefer to buy products or services from brands they already know, or feel familiar to them.
People are also now making purchasing decisions based on what a brand says, does, and stands for – not just price or quality anymore!
How do you become a sought-after brand with endless sales and raving fans?
The challenge then becomes communicating this with a clear and cohesive message across all channels and touchpoints people have with your brand experience.
⟶ If you have a startup, you need to begin by creating a foundation with a brand strategy – so that you can differentiate and craft the right message for a specific audience (before diving into the logo and website, of course).
⟶ If you have an established business, you need to draw from existing customer experience – so that you can position effectively and clarify your message for a radically improved brand strategy and identity that captures even more attention and market share.
No matter what phase you’re in—you have the what, how, and why inside you.
We just need to bring this incredible value to the surface and package it into a clear direction that will define your position in the market to grow your business long-term.
Effective brand strategy, brand identity, and brand marketing will enable your business to:
• Stand out from the noise and competition
• Attract the right people effectively
• Communicate your story consistently
• Convert customers and retain for growth
Let’s create the most awareness, trust, loyalty, and advocacy for your brand.
View our business branding services below.
DO IT YOURSELF
Create a powerful blueprint that transforms your small business into an extraordinary brand.
In this online workshop, you’ll learn our 5-step process for creating a strong Brand Strategy that will position your business so that it stands out from all the rest.
Plus, get inspiration from lots of real-life examples of new and established brands!
After the Building Your Brand Strategy masterclass, you’ll have a clear plan for how your business or organization should stand out.
DONE WITH YOU
Create a remarkable purpose-driven brand that easily attracts and converts the right audience — without worrying about the competition again.
We’ll clarify your purpose, define how you differentiate, communicate it with confidence, and convert the right people.
Stand Out Brand™ is a 9-month brand coaching program giving you the direction and framework you need to excel with strategic branding that makes an impact on your ideal audience, resulting in exponential business growth.
With this experience, you’ll gain the brand clarity, confidence, and consistency you’ve always wanted.
It’s the perfect mix of purpose meets profit for startup founders, ambitious solopreneurs, or visionary leaders of a team.
Here’s what you can expect with this program –
💥 Get clear and focused on who you serve, what you do for them, how you do it, and the WHY behind it all. Most importantly – you can communicate it effortlessly.
💥 Be inspired and motivated to keep moving forward effectively — feel like you’re making progress on the path for building a remarkable brand legacy (but with heart over hustle).
💥 Apply strategic direction directly to your business practices and marketing efforts to create a consistent brand experience that sets you apart.
💥 Watch your confidence soar more than ever before as a leader running a true business brand. No more feeling overwhelmed, stuck, or unfocused.
💥 See ideal customers attracted to your products or services like a magnet, with less convincing to make a sale and less effort on retention.
💥 Have your reputation precede you because you’ve built trust, loyalty, and advocacy by providing value and delivering what you clearly promise to solve the problem.
When you enroll in this program, you’ll receive everything you need to move your brand to the next level and beyond (because long-term vision matters!) with a high-impact curriculum including video trainings, resources, downloads, and templates.
PLUS — bi-weekly live coaching calls, personalized feedback on your work, milestone calls and progress check-ins, community support, and the mindset shifts needed to reach all your ambitious brand building goals.
BRANDING AGENCY SERVICES
Get this – 9 out of 10 people come to us with NO strategic direction for their brand building efforts (yes, that many).
Our branding process is built to solve for this.
With Business Brand Brilliance™, you’ll collaborate 1:1 with the FreshSparks branding agency services team to define and develop your remarkable brand – led by strategy first, then design, user experience, and storytelling.
We work directly with you to help create the most impact on customers, employees, and the world so that your business grows exponentially and easily attracts the ideal audience for your product or service.
These small business branding services are for:
• Entrepreneurs (solo or with a support team)
• Small businesses (established or startup)
• Non-profit organizations (public or private)
If you’re looking for a done-for-you, full-service branding agency and are ready to invest in award-winning strategic and creative work – then this is for you.
Our signature Business Brand Brilliance™ experience is a plan of action to rebrand, strengthen, or build your brand from the ground up.
This service defines who your brand is, how it stands out from the competition, and why people should care about it enough to purchase. Using strategic direction as fuel, we’ll create a meaningful identity that attracts the ideal customers, converts them, and keeps them coming back for more. Then, we develop a strategic promotion plan to get your brand visible, earn trust, and convert sales.
It’s the perfect mix of building a business brand with purpose so that you can make a profit.
Business Brand Brilliance™ includes these 7 pillars developed over the course of 6 months:
01 Purpose ❤️
Brand Substance – Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being. You’ll be asked many questions you’ve never thought about before…but are critical to finding the answer to!
We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with both your business goals and the needs of your customer.
02 People 🎯
Brand Audience – This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics.
Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates.
03 Positioning 💪🏼
Brand Differentiation – In order to stand out from the noise, you have to know what you are up against on a direct and indirect level.
We conduct a top-level analysis of competitors to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market – so that you can claim the space you want to own in the market and the minds of your customers.
04 Personality 😀
Brand Voice – People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way.
We help define a brand voice and personality with you – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.
05 Point of View 🔑
Brand Messaging – Your business needs a clear and impactful brand message that captures the hearts and minds of your customers.
We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story. These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
06 Presentation 🖼️
Brand Identity – Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand.
From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Package Design (physical or digital)
• Business Collateral
• Social Media Graphic Templates
• Brand Style Guide
• Website Content Creation
• Website Design & Development
• Opt-in Forms & Landing Pages
07 Promotion 📣
Brand Visibility – It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying). Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.
Strategic planning is the most effective way to maintain consistency in your brand standards and execute marketing campaigns. We will develop a 3-prong brand promotion plan that positions your business to drive growth from the following channels*.
• SEO & Content Marketing
• Email Marketing
• Social Media Marketing
(*Monthly marketing execution is not included, but can be added as an ongoing service!)
If you’re ready to take your brand to the next level and work with a top branding agency for a collaborative, full-service, and truly transformational experience – chat with us today about our business branding services.
Looking for high-touch business brand coaching instead?