A recognizable and loved brand is one of the most valuable assets a company owns. In fact, 59% of customers prefer to buy products from brands they know.
How do you become a sought-after brand with endless sales and raving fans?
By identifying your promise to a customer or client. The challenge is communicating a clear and cohesive message to them—across all channels.
If you have a startup, you’re in a prime position to create the foundation for your brand with the right message to take on your market.
If you have an established company, you can draw from existing customer experience to clarify your message for a radically improved brand strategy and identity.
No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will grow your business. Year after year, after year..
Here’s what our business branding package looks like:
Competitor Analysis. In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Target Audience. The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Brand Voice. People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Brand Story. Your business needs concise and impactful brand statements that capture the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. This effort focuses in on why you do what you do, how you do it, and what you are promising to your customer. We carefully craft a unique tagline or slogan, a mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is the most visited page on a website). All of these statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
Customer Journey. You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
BRAND IDENTITY DESIGN
Logo Design. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. As a bonus, we include a business card design and social media profile graphics for up to three channels.
Brand Style Guide. After a shiny new logo is created, you need to ensure that it is used consistently throughout all communications and collateral. This document is a visual guide that outlines logo usage, symbolic elements or icons, typography, color palette, and application of identity across different areas.
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Great web design is fresh, clean and simple. Great web functionality allows for optimal usability and organized content while implementing the right technology.
We build flexible interactive designs keeping all these ideas in mind, but with a sensitivity to your own business values, goals and audience. Our responsive web design & development services will ensure your business can be accessed online from all desktop, tablet and mobile devices.
Delivering an amazing user-centered experience is a challenge we don’t take lightly. Whether you need a small business website or ecommerce solution, the key to lead generation and conversion is contingent upon helping a user achieve their goals quickly and effectively.
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Regardless of the medium or distribution platform, content is still king. But it’s how you craft and promote your content that drives engagement and improves the performance of your brand.
Our digital marketing and content services tap into the values and goals of your brand to generate exceptional results.
We’re seasoned digital marketing professionals who stay on the cutting-edge of online best practices. Our specialties include:
SEO & Content Marketing. As we like to say, content is the new SEO. One of the most effective ways to increase brand awareness and generate relevant organic traffic to your website is relevant, optimized content. There are many ways to achieve positioning in search results, and our aim is always to develop a comprehensive strategy addressing the major search engine ranking factors. More importantly, we create content that speaks to your target customer and keeps them coming back for more.
Social Media Marketing. Savvy consumers frequently use social networks to make purchasing decisions—a whopping 74% of them! So then, how can you best educate, communicate and engage with customers and clients through social media? We determine how to better connect with your community through curated content, original thought, engagement, customer service, and paid advertising. Then we execute strategies by crafting and posting high-quality content appropriate for any social channel. This results in increased brand awareness and traffic to your website.
Email Marketing. Your customers want to hear more from you than you think. Email campaigns continue to be one of the most successful online marketing strategies that a brand can employ to reach current customers, as well as consumers who have expressed interest in learning more. We will identify and execute strategies for building your email list, determine the best email marketing campaigns that address a segmented consumer base, and recommend the proper messaging to help them through the customer journey.
Paid Advertising. Our highly optimized PPC campaigns using Google Ads and/or Facebook Advertising will bring high quality leads supported by data-driven targeting and A/B split testing. All advertising plans include strategy, setup, management and reporting.
In each of the above areas, we collaborate with you to identify specific business problems and to craft and implement a digital marketing strategy specific to your brand.
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