Business Brand Brilliance™
If you came looking for just a logo or website – this isn’t it.
Because 9 out of 10 people (yes, that many) come to us with NO strategic direction for their brand building efforts.
Our branding process is built to solve for this. 💪🏽
You’ll collaborate 1:1 with the FreshSparks branding agency team to define and develop your remarkable brand – led by strategy first, then design.
We work directly with you to help create the most impact on customers, employees, and the world so that your business grows exponentially and easily attracts the ideal audience for your product or service.
(Don’t worry—you’ll still get the coveted logo and website. 😉)
These business branding services are for:
• Entrepreneurs (solo or with a support team)
• Small businesses (established or startup)
• Non-profit organizations (public or private)
The overall plan of action to build your brand includes these six pillars:
Brand Substance – Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process and reason for being. You’ll be asked many questions you’ve never thought about before…but are critical to understand the answer to! We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with both your business goals and the needs of your customer.
Brand Audience – This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing. Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates.
Brand Differentiation – In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market.
Brand Voice – People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way. We help define a brand voice for you – complete with guidelines, examples, and vocabulary that will influence how you communicate consistently.
05 POINT OF VIEW
Brand Messaging – Your business needs a concise and impactful brand message that captures the hearts and minds of your customers. We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story. These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
Brand Identity – Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand. From memorable naming to a distinctive logo to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Packaging Design (physical or digital)
• Brand Style Guide
• Website Content Creation
• Website Design & Development
If you’re ready to take your brand to the next level and work with a top branding agency for a collaborative, full-service, and truly transformational experience – chat with us today about our business branding services.