A recognizable and loved brand is one of the most valuable assets a company owns. In fact, 59% of customers prefer to buy products from brands they know.
How do you become a sought-after brand with endless sales and raving fans?
By identifying your promise to a customer or client. The challenge is communicating a clear and cohesive message to them—across all channels.
If you have a startup, you’re in a prime position to create the foundation for your brand with the right message to take on your market.
If you have an established company, you can draw from existing customer experience to clarify your message for a radically improved brand strategy and identity.
No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will define your position in the market and grow your business long-term.
Effective brand strategy, identity design, and marketing will enable your business to:
• Differentiate from the competition
• Target the right people effectively
• Communicate your story consistently
Here’s what our business branding services look like, to help you create awareness, trust, loyalty, and advocacy for your brand.
Discovery & Research.
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm and gain clarity. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
All of the above branding services are critical to developing a lasting brand, before even thinking about the next stage: colors, fonts and graphics.
BRAND IDENTITY DESIGN
Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. As a bonus, we include a business card design and social media profile graphics for up to three channels.
Brand Style Guide.
After a shiny new logo is created, you want to ensure that it is used consistently throughout all communications and collateral. The brand style guide is a visual document that outlines this. We define your brand’s logo usage, symbols or icons, typography, color palette, and application of identity across different areas.
Great web design is fresh, clean and simple. Great web functionality allows for optimal usability and organized content while implementing the right technology.
We build flexible interactive designs keeping all these ideas in mind, but with a sensitivity to your own business values, goals and audience. Our responsive web design & development services will ensure your business can be accessed online from all desktop, tablet, and mobile devices.
Delivering an amazing user-centered experience is a challenge we don’t take lightly. Whether you need a small business website or ecommerce solution, the key to lead generation and conversion is contingent upon helping your customers achieve their goals quickly and effectively.
Regardless of the medium or distribution platform, content is still king. But it’s how you craft and promote your content that drives engagement and improves the performance of your brand.
Our online marketing services for branding taps into the values and goals of your brand to generate exceptional results.
We’re seasoned digital marketing professionals who stay on the cutting-edge of online best practices. Our digital branding services list includes:
SEO & Content Marketing.
As we like to say, content is the new SEO. One of the most effective ways to increase brand awareness and generate relevant organic traffic to your website is relevant, optimized content. We always develop a comprehensive strategy to achieve positioning in search engine results. More importantly, we create content that speaks to your target customer and keeps them coming back for more.
Social Media Marketing.
Savvy consumers frequently use social networks to make purchasing decisions—a whopping 74% of them! We determine how to better connect with your community through curated content, original thought, engagement, customer service, and paid advertising. This results in increased brand awareness and traffic to your website.
Your customers want to hear more from you than you think! Email campaigns are one of the most successful online branding services for reaching customers. We develop a strategy for building your email list, execute email marketing campaigns, and craft the proper messaging to help leads through the customer journey.
Our highly optimized PPC campaigns using Google Ads and/or Facebook Advertising will bring high quality leads supported by data-driven targeting and A/B split testing. All advertising plans include strategy, setup, management and reporting.
In each of the above areas, we collaborate with you to identify specific business problems and implement digital branding services specific to your brand.