Stand Out Brand
Grow a strategic, purpose-driven business brand that always attracts and converts the right people …so that you don’t have to worry about the competition again.
You know you have an amazing product or service for people that solves their problem in an extraordinary way.
But you’re going to have to grow beyond just what you’re selling.
✨ As a visionary leader who wants to build something bigger than yourself…
💪🏼 An ambitious solopreneur with a drive to level up or scale…
🌱 A savvy startup founder who needs to impress investors…
Things are off and missing the mark in more ways than one.
- You have purpose but it’s not in complete alignment with your business goals or decision-making.
- You’re not able to easily attract the target market you’re meant to serve for predictable growth.
- You have trouble communicating how you differentiate to set you apart as the go-to option.
- Your presence is inconsistent and doesn’t have impact needed for an exceptional experience.
Whether it’s one of these things or all of them — I get it — by doing 1,001 other things to start up, grow, or lead a team so that you can keep delivering…you also lose some important perspective when you’re “in it” all the time.
Without the clarity and confidence you need –
- You will not stand out from the competition to become a recognized industry leader.
- You’ll have trouble truly connecting with ideal customers or clients to convert them easily.
- Your team is looking at you sideways like “so…what’s the greater goal we’re trying to achieve?”
- You end up wasting time and money on marketing without a distinct message that resonates.
- You’re spinning your wheels frustrated with why the business isn’t growing enough.
Before you throw some more budget-draining ads together, keep doing sales calls that lead nowhere, push out content to chirping crickets, or make hires that aren’t a good fit…
The ultimate success of your business is building an exceptional BRAND.
What this really means –
Connecting on a much deeper level with your customers or clients will make a world of difference for the future growth you seek.
Welcome to the future of having a profitable, long-term business.
Vision and values matter more than what your logo looks like.
Of course the creative is a key component – trust me, I know this – I have a design degree!
But really defining who your brand is and why people should care will radically increase your confidence (and your team’s) — plus create a desired know, like, and trust factor with your ideal audience.
This always results in the ability to 10X your sales and retention – and charge premium prices for the value you provide.
Your purpose-driven brand development is critical to shaping the right perception and presentation so that customers are ready to buy – over and over again.
It’s all about knowing how to STAND OUT in an intentional and meaningful way to create raving fans of your business.
And when you know your brand like the back of your hand, then the competition doesn’t matter anymore.
“Sonia helped me create a foundation and compelling story arc for my brand, plus a new identity that put me on the map.
It was an incredibly collaborative and efficient process that enabled me to feel confident in the result and empowered to launch my business.
Sonia is a STAR. She’s wonderful at distilling a brand’s essence and creating an action plan for success!”
KATE RUBIN CONSULTING
IMAGINE what it will feel
- You get clear and focused on who you serve, what you do for them, how you do it differently, and the WHY behind it all. Most importantly – you can communicate it effortlessly.
- You see ideal customers attracted to your products or services like a magnet, with less convincing to make a sale and less effort on retention.
- Your reputation precedes you because you’ve built trust, loyalty, and advocacy by providing value and delivering what you clearly promise to solve the problem.
- You’re inspired and motivated to keep moving forward effectively — making upward progress on the path for building a remarkable brand legacy.
- You can apply strategic direction directly to your business practices and marketing efforts to create a consistent brand experience that always sets you apart.
- You’ll watch your confidence soar more than ever before as a leader running a true business brand. No more feeling overwhelmed, stuck, or unfocused.
STAND OUT BRAND
Get the direction and framework to excel with strategic branding that makes an impact on your ideal audience, resulting in exponential business growth.
It’s the perfect mix of purpose meets profit.
When you enroll in this program, you’ll receive everything you need to move your brand to the next level and beyond (because long-term vision matters!) with a high-impact curriculum including video trainings, resources, and templates.
— PLUS —
Live coaching calls, personalized feedback on your work, milestone calls and progress check-ins, community support, and the mindset shifts needed to reach all your ambitious business and brand building goals.
“Is this the right fit for me?”
THIS IS FOR YOU IF:
✅ You have an established services-based, consulting, coaching, education, SaaS, or product business with a website in place to track data (like traffic, leads, and conversions).
✅ Your business is generating between $3K to $30K per month and you’re hitting a ceiling (making more than that? You need our agency services – click here).
✅ You want a challenging but rewarding (and straightforward) brand building process that gets you results for sustainable, more predictable growth in your business.
✅ You love getting sales but are focused on way more than just the transaction – you want to contribute to and have impact on your customers or clients, the industry, and the world.
✅ You’re committed to completing the trainings, getting coaching, participating in the community, and reaching out when you’re stuck or need motivation.
THIS IS NOT FOR YOU IF:
❌ Your business is network marketing, Amazon FBA, restaurant, brick-and-mortar retail, or franchise (sorry, we’re not able to support that at this time).
❌ You are a beginner at business, and still need to understand the basics or figure out how you are even going to start up. You haven’t made any sales yet.
❌ You’re looking for the latest trend, hack, or buzzword-y tactic to save your business (building an exceptional brand doesn’t happen like that).
❌ You think you want a brand, but you just care about your P&L, more money in your pockets, and don’t care to be customer-focused or employee-focused.
❌ You’re someone that signs up for all the guides, checklists, and webinars…consumes them, and then doesn’t want to do the work it takes to get results.
Just so you know…
➡️ Many other BUSINESS programs gloss over the importance of branding…especially from a strategic standpoint. They don’t put emphasis on the value of how much of an asset your brand is to your business, and can’t help you inject your strategy with the emotion and storytelling that consumers need to convert and become loyal over the long term.
➡️ Many other BRANDING programs don’t understand business enough…they are too surface-level, concentrate mostly on the visual design and appearance, or follow one particular personal brand’s path to success. And they don’t address how to optimize performance for your particular business so that you can grow your brand to become more profitable.
Our Stand Out Brand™ has the best of both worlds: business building and brand building in one.
“I felt like my business was stagnating. Like I was standing still, and I had even forgotten what I really wanted to be doing.
Going through the Stand Out Brand program allowed me to define and embrace the purpose behind my brand again. I’m making my business what it should have been when I started it.
Sonia’s guidance is very engaging – she helped me rediscover my aspirations for the future and plan out how to execute my mission. It feels really good to have found my path again, and have goals to track along the way for the exponential growth I can now achieve!”
…to grow a remarkable purpose-driven brand that attracts and converts the right audience (without worrying about the competition ever again).
You’re done reading another jargon-filled branding article, piecing together information from around the internet, feeling overwhelmed by the whole brand building process, and marketing with no real message.
Grow Your Brand, Expand Your Business
Go from getting lost in a crowded market to exceptional and in a league of your own
with the Stand Out Brand system & the dedicated support to get you there.
Here’s the 1-2-3 plan:
No matter what stage you’re in—you have the what, how, and why inside you. We want to clearly define this so that your strategic direction and identity aligns with both your business goals and the needs of your customer.
We’ll uncover all the powerful meaning behind your brand and bring this incredible value to the surface to develop it into a clear direction. The plan is to solidify your brand’s position in the market so that you can grow your business for the long-term with synergy between PURPOSE and PROFIT.
→ Includes insightful questionnaires, worksheets, templates, video training, and coaching to extract those nuggets of gold to align your business with your brand.
Every successful business or organization has a clear and comprehensive brand strategy to guide everything they do. With the foundation insights obtained during the Brand Discovery phase, you’ll develop your:
- Purpose, vision, mission & values
- Audience & buyer personas
- Positioning & USP
- Personality & voice
- Storytelling framework
- Naming, tagline, and slogans
- Offers, packages, and pricing
- Visual identity guidelines
- Customer/client experience
- Marketing plan
Best part: it will all be wrapped up into a winning BRAND PLAYBOOK that ensures your brand is consistent, relevant, and highly valuable to your ideal customers or clients.
→ Includes worksheets, templates, formulas, frameworks, video training, and coaching to create strategic brand documentation designed for attraction.
When the foundation of a strong brand strategy, creative direction for your brand identity, and plan for your brand marketing is in place – it’s time to start applying it consistently.
You’ll execute by developing assets that bring awareness, build trust, and foster conversion – such as:
…crafting compelling sales copy or social media content
…getting your logo & identity designed (or redesigned)
…optimizing your website experience
…creating promotional pages and branded graphics for your offers
Then, you’re making it all visible to the world with effective promotion.
As you implement internally and externally, you can get expert feedback and guidance from our strategists, creative directors, copywriting and marketing specialists on any assets you want to launch and promote with so that you stay consistent and always on-brand.
→ Includes training, templates, SOPs, video training, and coaching to help activate and amplify your strategic and creative brand assets.
“You’re the best! –
You continuously impress me with your organization and I love how supportive you are at every step.
You really have been an inspiration and a tremendous help. I’ve said this before, but this team really is phenomenal.”
AMANDA CHANCE, MD
SOWILO YOGA TOWEL
WHAT WE’LL ACCOMPLISH
Exactly how are we going to build your brand strategically? Here’s a brief overview of each piece of the program in the path designed for your ultimate success.
01 : PURPOSE
Explore and discover who your brand really is and why people should care – it’s your reason for being beyond making money and a way to connect with an audience that believes what you believe. You’ll create a clear purpose, vision, mission, and values that become the foundation of your brand and a compass for all your confident business decision-making.
02 : PEOPLE
Develop a profile for the audience and ideal customer persona your brand serves best – including their goals, pain points, desires, fears, lifestyle, and behaviors. You’ll use existing data, interviews, observation, and researching voice of customer to understand what buyers say, do, and think so that you can tailor every offer, experience, and message specifically for them.
03 : POSITIONING
Identify competitors, evaluate their brand, and leverage gaps to stand out using simple research and analysis methods so that you can be more relevant, more valuable, and more distinct than the sea of other options out there. You’ll claim the place you want to own in the market and the minds of your ideal customers by defining exactly how you differentiate.
04 : PERSONALITY
Create a brand voice and personality that resonates the most with your customers or clients so that you can humanize your business. You’ll leverage the power of archetypes and other tools to develop unique brand voice guidelines and a communication style that should be consistently practiced to create ongoing brand recognition and a memorable message.
05 : POINT OF VIEW
Craft messaging that breaks through the noise while aligning with your purpose, positioning, personality, and speaking directly to the people who are perfect for your offer. You’ll create core brand statements like a USP, value propositions, your origin story, and other stories key to earning trust, proving value, and calling people to take action, convert, and rave about your brand.
06 : PACKAGE
Create a memorable impression with your offer before people have even experienced it to help drive sales. Whether a product, service, or information, you’ll develop highly valuable and irresistible offers for your specific buyers in a way that is pre-framed to solve for a specific outcome and easily marketed with benefits-driven communication.
07 : PRESENTATION
Develop direction for displaying a cohesive brand presence that is perceived as trustworthy and credible. You’ll create a comprehensive brief for your visual identity, a blueprint of the optimal user experience for an improved website, and put together your story elements with a powerful combination of emotion and logic that hits the mark for connection and conversion.
08 : PROMOTION
Gain visibility for your brand using your message so that you’re top of mind when the time is right for a customer or client to make a decision to buy! You’ll strategize and plan out how to reach people throughout their customer journey on the right channels with an emphasis on lead generation and nurturing through consistent and effective content marketing.
09 : PERFORMANCE
Document goals and key performance indicators that support your brand vision and will help measure the progress of your ongoing brand building efforts. You’ll prove that strategic branding has a definite ROI well into the future as you begin to see what works the best for consistent, sustainable, long-term growth of your business brand.
What You Get
Stand Out Brand Curriculum
You’ll receive 12 months of access to training and resources to build your brand foundation with an effective strategy so that you can begin to execute it and measure performance. Your brand cannot be created overnight or in a few weeks! This gives us space to discover, develop, and document everything into a direction that you can grow with for the long term.
Group Coaching Calls with Sonia
On a bi-weekly basis, we have strategic coaching calls together. In these Live calls we’ll go deep into developing your brand foundation, discuss your strategy, identity, and marketing, overcome challenges, plus brainstorm creative ideas to help you differentiate and harness your vision into the future to build a sustainable and profitable brand.
Weekly Review of Your Work
Each week, you can submit your work to get our eyes and insight on it. This is where we actually look at what you’re developing and creating to give you feedback on everything from your brand messaging to your customer personas to your presentation and your promotion strategies. It’s another way to get our strategic and creative expertise on your efforts directly!
Private Online Community
In our private Slack channel, you can connect with the other high-level members of this exclusive program, surround yourself with ambitious and passionate business owners, ask questions, and get support in an online group community. You’ll meet entrepreneur friends, network with other founders, share wins, and get inspiration from fellow brand owners.
You can do Stand Out Brand from home, from anywhere in the world.
Experience this program from the comfort of your couch or kitchen table, as long as you have an Internet connection! Everything is digital so you can access it online via our private course portal, Google docs, and Zoom. We have clients internationally. 🌎
“When I found Stand Out Brand, I was in the process of determining the direction of my new company by myself during the pandemic. I had preconceived ideas about what I should be focusing on and questioned accepting guidance.
After progressing through the program, I’m so focused on my ideal client and really understanding their needs. Instead of trying to serve everyone, I’m serving my perfect target audience now.
Sonia is the best. She always has the “next need” perfectly in place and her ability to simplify the branding process is excellent. Ignore the voices in your head – work with Sonia! You will be very happy you did.”
LIVE 4 TODAY
FREQUENTLY ASKED QUESTIONS
When does Stand Out Brand start?
You’ll get immediate access to the curriculum portal to get started and to book your 1:1 onboarding call after you enroll so that we can get to know your brand better and determine your unique plan of action.
The LIVE coaching and training are ongoing every other week so you can jump into the next call according to when you enroll! You’ll be able to submit your prep work in the same week that you join, if you are a fast action-taker. 😊
How much time do I need to spend every week on this?
Plan for anywhere from 2-4 hours per week. If we broke that down to a daily basis, it averages 15-30 minutes per day. Some weeks may be more intense requiring more time, others weeks will need less time.
You can go as deep as you want to go to achieve the goals or transformation you are looking for. We will help guide you and support you as much as we can with our expertise in the capacity you need over the duration of the program.
You’ll get plenty of reminders of the submission deadlines for feedback and coaching questions on a weekly basis from us as well.
If you don’t have anything to submit or ask on a given week, that’s totally fine too. Sometimes you need the space, and that’s why the program includes 12 months of access.
What if I just don’t have the time?
You’ll always be looking for the perfect time, everything lined up, extra funds lying around, whatever excuse…but everything lining up will never happen – and as a fellow entrepreneur, ask me how I know!
Most of our clients have come to us just like you – busy, commitments, responsibilities, deadlines and feeling stretched. That’s life as a business owner, right! Everyone still achieves results, as you can see throughout this page.
Being in a program like this gives you the boost you need to propel forward and achieve the exponential growth you want.
Now is always the right time to join us!
What’s the investment for this program?
If accepted into the program (after you apply), you’ll receive access to a VIP training that covers our 3-part framework for building a winning brand. In that video, you’ll also get details about the program and the investment. There is no obligation to enroll, but it’s a juicy workshop that’s worth watching!
What are the live coaching calls like?
For the bi-weekly live group coaching calls (meaning, every other week), you can attend live to get face time for coaching -OR- you can pre-submit questions and work for review in advance if you can’t come live.
We do the replays so that you get tons of value even if you can’t attend live (also to accommodate international clients). We timestamp the entire call and actually tag you in the replay so you know exactly when and where we answered your question/reviewed your work. You can go to your section or skip around to relevant sections. It makes replays really convenient and actually useful!
No question goes unanswered!
What kind of support can I expect?
You will be getting an unparalleled amount of support from us in this hybrid program.
“Hybrid” means there is a combination of relevant training that you’ll consume on your own, PLUS personalized coaching and consulting.
Aside from the world-class curriculum you can access at anytime, we have included in the program:
- Live bi-weekly coaching calls with Sonia
- 1:1 Onboarding call
- Multiple 1:1 Milestone calls
- Progress check-ins
- Weekly review and feedback of your work
- Access to the community and coaches on Slack
- Bonus workshops & masterclasses
- A special VIP gift
To reiterate above: no question goes unanswered! 🙂
Do I get a logo or website with this program?
This is a hybrid group coaching program that gives you the training, skills, knowledge, and consulting needed to build a sustainable, profitable business brand with a solid strategy. We strategically guide you towards achieving your goals for the long-term.
This is not a design program, but it does include how to create brand guidelines for your designer, and how to create a website experience that converts. You will have to get a logo designed or website developed on your own.
However, we will provide expert, in-depth feedback on any of the creative you get developed – to make sure it aligns with your strategy.
If you want done-for-you services while you are in the program, there is an option to hire our agency to redesign your logo and website.
Ready to build a brand, not just a business?
“I was struggling on how to express who I am as a brand and what I have to offer that is authentic to me and my experience.
I cannot say enough good things about how I have progressed with Stand Out Brand. The biggest impact has been getting to the heartbeat of my brand and developing a foundation from my Why.
I feel that I have a real relationship with my business now.
This program will help you find your own expression and put it into words that have meaning. That alone was amazing. If you want the real deal, look no further.”