A.C. Moore is a leading arts and crafts retailer with brick and mortar stores all over the United States. Working with agency Guidance, we provided creative direction for a playful but easy-to-use Magento web design to tie together a store experience with their online presence. The site is built on the Magento platform, and incorporates a way for users to create project collections. Each project includes all necessary product items, and lists can be brought in-store for purchase.
This Magento web design solution offers users thousands of arts and crafts projects to choose from…scrapbooking, seasonal, home decor, holidays and more. Each project page displays a tools and supplies list for a customer to bring into a store and purchase. Projects can be saved for later into a project collection. Step-by-step instructions with text and imagery help craft lovers complete their projects with ease. Users can also view instructional videos within the product detail image area.
According to Inc.com, “companies spend more than $2 billion on loyalty programs a year, and statistics show the average American household belongs to about 14 different rewards programs.” A.C. Moore promotes their rewards program on the website within the main navigation. Users can create a loyalty rewards account through the site, or complete a registration that was started in-store.