Brand building one step at a time.

If you’re here reading this, you likely heard me mention one or more of these books in a conversation or brand strategy session we’ve had. Enjoy browsing this collection, I encourage you to choose any one of them that speaks to you!

One of the best ways to let information sink in (and go hands-free while driving, working, or working out!) is by listening to books with Audible.
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Setting goals is integral to moving your business forward, and ensuring that you can measure brand growth in a tangible way.

Brought to you by Michael Hyatt (NYT best-selling author, business leader, and productivity expert), Your Best Year Ever shares a powerful, proven, research-driven system for setting and achieving your goals.

You’ll learn how to design your own best year ever by discovering what’s holding you back, how to quit-proof your goals, what to do when you feel stuck, and so much more!

It’s available in hardcover, paperback, on Kindle, and on Audible.
Learn more here >

Over 1 million people can’t be wrong…especially when that’s how many copies of this book have been sold already!

No matter what your goals are, Atomic Habits offers a proven framework for improving—every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

As Clear eloquently says, the problem isn’t really you—it’s your system for change! Making tiny changes will bring more clarity and ease to your efforts for building a brand.

It’s available in hardcover, paperback, on Kindle, and on Audible.
Learn more here >

If you are committed to understanding and managing your finances, making a profit in your business (and keeping it profitable!), staying out of debt, and being able to pay yourself for all your hard work—take a look at the system outlined in this book, Profit First.

It’s available in hardcover, on Kindle, and on Audible.
Learn more here >

Start With Why – by Simon Sinek

How can you not be inspired by Simon Sinek’s TED Talk about starting with Why? If you were really moved by it, then you may enjoy his related book, Start With Why. He explains more in-depth the concepts mentioned in his talk.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People won’t truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Warning: if you are not a fan of a book with strong examples that are repeated in multiple contexts (especially after watching the TED Talk), this may not be for you. I personally enjoyed all the stories he told, and hearing them again in longer form. If anything, it helps the information sink in. Take a look at the reviews (both good and bad), and decide for yourself!

It’s available in hardcover, paperback, on Kindle, and Start With Why Audible.
Learn more here >

Building a Story Brand – by Donald Miller

This book will transform the way you talk about who you are, what you do, and the unique value you bring to your customers. It’s one way to create a compelling story line for your brand that brings the customer into your world as the Hero (making you the Guide). Most businesses do the opposite, and wonder why they have trouble with growing their business.

Donald Miller’s methodology in Building a Story Brand teaches the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

The key is to create very clear and simplified messaging that captures your customer’s attention, not loses it. This book will show you how.

It’s available in hardcover, paperback, on Kindle, and on Audible.
Learn more here >

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