A recognizable and loved brand is one of the most valuable assets your business will ever own.
Studies show that 59% of consumers prefer to buy products or services from brands they already know and trust.
46% of consumers surveyed said they would even pay more for brands they trust. And, 77% of consumers prefer to support brands that share their values.
These stats emphasize the importance of investing in professional branding services for all businesses—regardless of size.
The evolution of consumer behavior has made business branding services crucial. People don’t buy based on price or quality anymore – they buy into the brand experience.
To become a sought-after brand with big sales and raving fans…you must invest in branding services to get clear on your purpose, promise, and the problem you solve – in a way that stands out.
The trick is communicating all of this important information with a clear, concise message across all channels and touchpoints with your business.
Our branding services agency will help you with this by taking you through our Brilliant Brand™ process.
A Brilliant Brand™ is more than a sharp logo and catchy tagline.
A Brilliant Brand™ encompasses the entire experience your customers will have with your company at each stage of their journey.
The what, how, and why of your brand live inside you already. Our branding agency services will bring these key elements to the surface and use them to own a gap in the market that only you can fill.
With our branding services, you will never have to worry about blending in.
You’ll have a unique brand identity that shines from the inside out, communicating the core values and essence of your business.
In a world where consumers are overwhelmed with choices, your brand must stand out from the crowd and become a beacon for your ideal customers.
Let’s build awareness, trust, loyalty, and advocacy for your Brilliant Brand.
DO IT YOURSELF
STRATEGY MASTERCLASS
Create a powerful blueprint that transforms your small business into an extraordinary brand.
In this online workshop, you’ll learn our 5-step process for creating a strong Brand Strategy that will position your business so that it stands out from all the rest.
Plus, get inspiration from lots of real-life examples of new and established brands!
After the Building Your Brand Strategy masterclass, you’ll have a clear plan for how your business or organization should stand out.
DONE WITH YOU
BRAND COACHING
Create a remarkable purpose-driven brand that easily attracts and converts the right audience — without worrying about the competition again.
We’ll clarify your purpose, define how you differentiate, communicate it with confidence, and convert the right people.
Stand Out Brand™ is a 9-month brand coaching program giving you the direction and framework you need to excel with strategic branding that makes an impact on your ideal audience, resulting in exponential business growth.
With this experience, you’ll gain the brand clarity, confidence, and consistency you’ve always wanted.
It’s the perfect mix of purpose meets profit for startup founders, ambitious solopreneurs, or visionary leaders of a team.
Here’s what you can expect with this program –
💥 Get clear and focused on who you serve, what you do for them, how you do it, and the WHY behind it all. Most importantly – you can communicate it effortlessly.
💥 Be inspired and motivated to keep moving forward effectively — feel like you’re making progress on the path for building a remarkable brand legacy (but with heart over hustle).
💥 Apply strategic direction directly to your business practices and marketing efforts to create a consistent brand experience that sets you apart.
💥 Watch your confidence soar more than ever before as a leader running a true business brand. No more feeling overwhelmed, stuck, or unfocused.
💥 See ideal customers attracted to your products or services like a magnet, with less convincing to make a sale and less effort on retention.
💥 Have your reputation precede you because you’ve built trust, loyalty, and advocacy by providing value and delivering what you clearly promise to solve the problem.
When you enroll in this program, you’ll receive everything you need to move your brand to the next level and beyond (because long-term vision matters!) with a high-impact curriculum including video trainings, resources, downloads, and templates.
PLUS — bi-weekly live coaching calls, personalized feedback on your work, milestone calls and progress check-ins, community support, and the mindset shifts needed to reach all your ambitious brand building goals.
OUR PROCESS
BRANDING AGENCY SERVICES
Become a stand-out “quick-yes” scaleable brand with a steady stream of qualified leads, higher-than-average sales, and a legacy to be proud of.
With our Brilliant Brand™ process, you’ll collaborate 1:1 with our branding agency services team to define and develop your unique brand.
Our branding services start with strategy, then design and user experience… all woven together with best-in-class storytelling.
Yes, our branding agency services include kickass copywriting (often riddled with the wit you wish you had in high school).
If you’ve been comparing agencies (and we know you have been), this is a big deal.
Human-generated messaging stands out in a world ridden with canned, AI-generated copy.
(We’re not just saying that because our copywriter is literally writing this, and we can’t stop her. That may be the case, but it’s also true.)
Our Senior Copywriter is a certified brand strategist and brand architect who will embody your brand to draw out your voice. Then, we’ll use it effectively to create and amplify your message.
In developing our Brilliant Brand™ process, we’ve thought of everything.
The Brilliant Brand™ experience is more than a rebrand. It’s a hands-on education in branding and marketing that will strengthen your business from the inside out.
We determine who your brand is, how it’s different from the competition, and why people should care about it enough to buy.
Then, we develop a brand marketing promotion plan to make your brand visible, earn trust, and convert sales.
It’s the perfect mix of building a business brand with purpose so that you can make a profit.
Brilliant Brand™ includes these 7 pillars:
❤️
PURPOSE
[ Brand Substance ]
Workshops and interviews are conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being.
We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with your business goals, your internal culture, and the needs of your customer.
This step goes deep and delivers the long-term vision and core values behind your brand.
🎯
PEOPLE
[ Brand Audience ]
This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics.
Using existing customer data, voice of customer research, and customer interviews, we define the exact people you want to be speaking to clearly with all your brand communication in a way that resonates.
You’ll have a comprehensive picture of the buyer personas to target so that you can attract just the right consumers for your brand.
💪🏼
POSITION
[ Brand Positioning ]
In order to stand out from the noise in a distinct way, you have to know what you are up against on a direct and indirect level.
We conduct a top-level analysis of competitors in the market to identify gaps, areas of opportunity, and key differentiators for positioning your business effectively in the market.
Your one big idea will claim the ”go-to” space you want to own in the market and the minds of your ideal customers.
😀
PERSONALITY
[ Brand Voice ]
People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way.
We help define a brand voice and personality – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.
🔑
POINT OF VIEW
[ Brand Messaging ]
Your business needs a clear and impactful brand message that captures the hearts and minds of your customers.
We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story.
These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.
🖼️
PRESENTATION
[ Brand Identity ]
Using your brand strategy as fuel, we’ll work with you to create a captivating visual identity and distinctive communication for your brand.
From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.
• Brand Naming
• Logo & Identity Design
• Package Design (physical or digital)
• Business Collateral
• Social Media Graphic Templates
• Brand Style Guide
• Website Content Creation
• Website Design & Development
• Opt-in Forms & Landing Pages
📣
PROMOTION
[ Brand Visibility ]
It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying).
Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.
Strategic planning is the most effective way to maintain brand standards and execute brand marketing campaigns.
We will develop a 4-part brand promotion plan that positions your business to drive growth from the following channels*.
• SEO & Content Marketing
• Email Marketing
• Social Media Marketing
• Paid Advertising
(*This is the marketing strategy; execution of monthly brand marketing services can be added to your plan.)
This is exactly what you need to compete and become the go-to choice for your ideal customers or clients.
If you’re looking for a full-service strategic branding agency and are ready to invest in award-winning creative work – then Brilliant Brand™ is for you.