We champion those who dare to disrupt.
The overachievers who challenge the status quo and the brave visionaries who shine with their own unique brilliance.
FreshSparks is an award-winning branding agency specializing in brand strategy, brand identity, and brand marketing.
We deliver effective people-centered experiences, designed to meet your strategic business goals and ideal customer’s needs.
BRAINS
OVER
BEAUTY
Brilliance is our baseline.
We stand behind these four guiding principles, it’s how we do business with you:
BRAVERY —
We dare to venture where others hesitate. Courage is the foundation of our creative ethos. We inspire our clients to transcend the conventional and embrace the extraordinary. With each fresh spark of innovation, we’re proving that true bravery lies in the audacity and confidence to be different.
BRAINS —
We fuel our pursuit of excellence with intellect. Intelligent analysis and strategic creative thinking are the cornerstones of any successful brand. Our approach is rooted in data, ensuring that every decision is informed, every strategy is smart, and every tactic is optimized for success.
BEAUTY —
We see beauty as a universal language. A narrative woven into the fabric of effective branding, we believe that beauty transcends aesthetics, reflecting the harmony of form and function. Our designs don’t only capture attention; they captivate hearts, embodying the elegance and meaning that make brands brilliant and unforgettable.
BRILLIANCE —
We light the path to success with radiant ideas. Ideas that shine as bright as the sun and strike with the impact of lightning. Our commitment to excellence ensures that each concept we develop beams with brilliance, sparkles with creativity, and glows with distinction. Brilliance is not just what we do; it’s who we are.
Sonia Chopra Gregory
CEO & CREATIVE DIRECTOR
Every successful, big-time brand has a powerful spark.
And so do you.
It’s what differentiates you from the competition to attract the exact people who connect with your unique story and become RAVING fans.
I’ve worked with hundreds of brands over the last 20 years, in many areas of their brand building experience. My agency helps businesses grow through effective brand strategy, brand identity, and brand marketing (learn more about our signature branding services here).
Our team at FreshSparks will empower you to dig deep and identify the why, how, and what of your brand. To uncover the power that is evident in your purpose, promises, and problems you solve.
Are you ready to make a real impact on the world with your extraordinary spark?
We’ll help you create a brand that people love.
Contact me to discuss your brand building needs.
CLIENT REVIEWS
My challenge was always to build a brand with real meaning. After working with FreshSparks I was enlightened and relieved that we finally understand our purpose and identity…and can communicate it effectively! The results propel us to work harder in everything we do now. I really love what you do, your passion and dedication is everything.
THOMAS WAMBUI
CEO, ABBELLA MEDICAL STAFFING
I can’t recommend Sonia and her team at FreshSparks enough. I’ve hired them for multiple client engagements…their superb customer service, industry savvy, project management chops, and sheer talent keeps me coming back for more!
KARA VAN ROTEN
MARKETING DIRECTOR
FreshSparks created a foundation and compelling story arc for my brand strategy that put me on the map. It was an incredibly collaborative and efficient process that enabled me to feel confident in the result and empowered to launch my business. Sonia is a STAR. She’s wonderful at distilling a brand’s essence and creating an action plan for success.
KATE RUBIN
KATE RUBIN CONSULTING
We are impressed by FreshSparks on a number of levels—the communication, strategy, and creativity to name a few. The reviews we get from our clients on our brand experience are outstanding.
MOLLY MARINO
MAS MEDICAL STAFFING
…an amazing job of translating our technical business input and values into industry leading website designs for each of our six brands, meeting every deadline and always exceeding our expectations.
PATRICK YATES
PROJECT MANAGER
FreshSparks delivered engaging designs with a pragmatic business approach. I would recommend to any brand looking for top-notch creative expertise.
BRAD VETTER
VP, KRACO
You always sneak up with something that surprises me with just how good it looks. You do amazing work, by exceeding visual expectations and paying such close attention to detail.
NICK DIAMOND
CEO, DIAMOND AQUATICS
I am absolutely thrilled with the product, brand identity and the business relationship. FreshSparks asks questions and listens to you. They consider your needs to make sure the final product not only meets your expectations, but exceeds.
VICTORIA SMITH
MARKETING PROFESSIONAL
I absolutely adore my branding! It’s simple, modern, and I can easily update all of my galleries. So many people give me compliments on the website.
TANYA LACOURSE
VIOLET MARSH PHOTOGRAPHY
THE ULTIMATE GUIDE TO BUILDING YOUR BRAND IN 2025
Use our step-by-step workbook with tips, templates and guidance to start building a brand for your business! Develop your purpose, define your ideal audience, research competitors…and much more.
