Brand Strategy Services for High Achievers.
Our brand strategy firm is not for everyone. (We said what we said.)
Fresh Sparks serves high-achieving business owners who don’t like making mistakes and believe in doing things right the first time.
You’re not asking questions like, “what is a brand strategist?” or “why do I need a brand strategy?”
You know what brand strategy is.
What you don’t know is whether our brand strategy firm is the right fit for you.
So, let’s discuss our approach to brand strategy services.
Why a Brilliant Brand Strategy?
Our brand strategy firm’s approach is designed to position your business for ultimate impact, incorporating equal measures of research, strategy, design, and marketing.
We’re not going to force you to choose from a long list of brand strategy service options. You make enough decisions in the run of a day.
Your only decision now is choosing between our brand strategy firm and the others.
TL;DR → When you choose us, you get everything you need. If our process includes an element that isn’t on brand for you, we swap it out for something else. Our process is solid, but what happens inside of it is dependent upon your unique strategy.
Here’s an overview of our brand strategy services:
Brand Strategy Research
We’ll interview you, your customers, and your team to understand your brand’s current perception. We’ll also study your industry, its trends, and your key competitors. This step helps us find a gap in the marketplace for you to own.
Brand Strategy Development
Armed with data, we craft your brand strategy, defining your purpose, your difference, value props, USP, and more. You’ll have 100% clarity on who you serve, what they need, and why it all matters.
Visual Brand Identity + Voice
This is where our designers and copywriters get to play. Using your brand strategy as a compass, the creative team gets to work on visuals and copy that breathe it into life.
Brand Strategy Marketing
All that stuff is great, but what does any of it matter if nobody knows about you? That’s why the Brilliant Brand process includes a marketing plan and implementation to give your strategy a fighting chance.
We amplify your message so it’s seen and heard by the people who have a problem only you can solve. We gather data as we go, so we can fine-tune our approach as needed.
A brand strategy is not one-and-done. We urge you to be cautious of any brand strategy consulting firms suggesting otherwise.
An Education In Brand Strategy
As if all the above wasn’t enough, there’s one more thing you need to know about our brand strategy services.
We involve you in each step of the Brilliant Brand process so that you understand the “why” and “how” behind your brand strategy. Could we expedite the process without your input? Sure, but that wouldn’t serve anyone.
Your Brilliant Brand comes with a hands-on education in brand strategy and marketing—no extra charge.
And that is how you embody your brand strategy and communicate it effectively with your stakeholders so everyone gets it.
Ready to invest in our branding strategy services?
Book your discovery call today to see if we’re a fit. We’ll take it from there.