Revel + Roam isn’t just a luxury car rental business, it’s a memory-making machine. We partnered with ambitious founder Ed Ligonde to create a premium lifestyle brand that transforms his lifelong passion for performance cars into an approachable, unforgettable experience for his audience.
SERVICES
- Brand Strategy
- Brand Naming
- Brand Identity
- Website Design
- Launch & Rollout
THE BRANDING CHALLENGE
Ed wanted to launch a boutique luxury car rental business that stood out in a market dominated by prestige-focused, image-driven competitors that relish in a flashy, “flex” culture. While he had a vision, the disruptive positioning, messaging, and visual identity were still floating around in his head.
He needed a brand that was:
- Credible, trustworthy, and premium
- Relatable and approachable
- Memorable, with a clear personality
- Ready to attract and connect with an underserved audience
THE RESULTS
We executed our Brilliant Brand™ process, uncovering a unique market gap that aligned with Ed’s vision and an audience craving a more human, joyful luxury experience without the ego.
Key deliverables included:
- Brand Strategy: Purpose development, buyer personas, market positioning, core messaging, and tagline
- Brand Identity: Naming, logo concepts, color palette, collateral, and digital assets
- Website: Conversion-focused design with custom copywriting
Revel + Roam is a name about meaning and movement. It celebrates the freedom to explore and the joy of being present along the way.
“To revel” is to savor the moment; “to roam” is to wander without rushing.
Revel + Roam becomes a philosophy and a lifestyle: go, explore, and enjoy! It’s a name that doubles as a slogan or a mantra, embodying that blissful feeling of rolling down the windows and letting the day decide where you end up.
The Revel + Roam brand now stands out in a crowded market with:
- Clear purpose, positioning, and messaging
- Differentiated visual identity that resonates
- Fully aligned website and collateral to attract and connect with the target audience
Ultimately, with a vision to redefine luxury as accessible, family-driven, and fueled by generosity.
Each car is given a name by the family, adding to the approachable, personalized service the brand offers.
Ready to refresh or rebrand your growing business? Book a discovery call to find out how FreshSparks can help.
Thank you all so much! This was such a fun and engaging process, really appreciate your insights and guidance. I love the brand and excited to promote it!
