Octillo is a leading data privacy security law firm in the United States. Their team is made up of attorneys and technologists who help enterprise clients with innovative thinking and out-of-the-box solutions to complex data security and privacy challenges.
Absolutely INCREDIBLE transition. Thank you to the entire FreshSparks team. You guys are first in class from the beginning to the end. Thank you so very much. What a great day for our Firm.
Kara Hilburger
Partner, Octillo
SERVICES
- Brand Strategy
- Brand Naming
- Brand Identity
- Website Design
- Launch & Rollout
THE BRANDING CHALLENGE
Formerly known as Beckage, the company was entering a new era. On the cusp of a name change, the established legal firm needed a remarkable identity and presence to match its strategic mission and existing reputation.
An effective rebrand was crucial to staying aligned with who this brand is under new leadership, ensuring a strong future. Our rebrand effort solved for three things:
- Strengthening loyal connection to the brand from existing clients, employees, and partners with an established purpose, more effective positioning, and distinct messaging.
- Attracting the ideal clients through better brand recognition from a new name, enhanced visual identity, and compelling website UX.
- Gaining visibility through a marketing plan that included optimized content, social media engagement, and email campaigns to drive traffic to increase new contracts and repeat clients.
THE RESULTS
Our Brilliant Brand process was put to test, beginning with a comprehensive brand strategy to inform our naming process.
Law firms are traditionally named for their founding partner(s). But they are not like other law firms. We needed to more accurately reflect the collaborative nature of this firm. Many other factors were taken into account –
The name had to be innovative, modern and strong.
It should sound sophisticated, global, and gender-neutral.
Most of all, the name must be rich in meaning.
The brainstorming process led us to the plant kingdom, where we discovered the ocotillo – a desert plant with spiny stems that protect it from predators and harm.
By removing the second “o” in ocotillo, we create a new term that’s sleek and faster to say: Octillo.
The invented brand name includes the prefix oct- which is Latin for “8.” The number 8 is a symbol of infinity and represents a constant flow of energy and power.
The suffix of -illo comes from the word illustrate. This is fitting, given the way they turn complex ideas into a clear picture for their clients.
The new Octillo identity represents finding solutions together – collaborating as a team and with clients.
A customized biometric shape of connecting and switching lanes symbolizes a dual aim to unlock the potential in clients’ business growth, while also helping secure it.
The new wordmark is bold but approachable and uses simple shapes that move fluidly and swiftly through a complex world.
The gold and black color palette supports the sophistication of the practice and its commitment to exceptional service.
Ready to refresh or rebrand your growing business? Book a discovery call to find out how FreshSparks can help.