Diamond Aquatics

Branding and marketing for an aquarium design business

Diamond Aquatics is a custom aquarium design, installation and maintenance shop servicing the New Jersey and New York City metro area. As a new business, they needed a brand identity design that stands out in their market. We executed branding and website design, as well as managing SEO and blogging. Traffic has grown by an average of 75% year-over-year, and continues to generate many qualified client leads.

FreshSparks always sneaks up with something that surprises me with just how good it looks. They do amazing work, by exceeding visual expectations and paying such close attention to detail.
Diamond Aquatics Aquarium Brand


  • Brand Identity
  • Website Design
  • SEO & Content Marketing
branding for small business website design

The Diamond Aquatics project began with a new brand identity design. We executed a clean and modern logo using typography with a simple wave graphic, embedded in the letter Q. The shape of the letter acts as a vessel for water, symbolizing the aquarium. A tagline of the business became Bring the Ocean Home. The brand carries through on business stationary, ads, and social pages.

Diamond Aquatics small business website design

Small Business Website Design

The website features an area to showcase the portfolio of aquarium design work. Each page is optimized for search engines, using keywords relevant to generate qualified leads. Users can sign up to access an e-book, specifically written by Diamond Aquatics for their potential clients. This helps build lead lists for the company to follow up on with targeted email campaigns.

WordPress Development

The Diamond Aquatics small business website design includes a WordPress-powered blog, allowing owner Nick to post industry-specific articles, aquarium tips, and new about the business. Everything is added and updated with the easy-to-use WordPress interface.

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